"Animators are the Michelangelos and Berninis of our times - they paint and sculpt just like the old masters, only the tools of trade are different. Simply put, Snipple Animation is the workshop where some of the best painters, sculptors and artists of the day ply their trade."
Jitin Goyal, CEO of Snipple WorldwideStudio
Free-flowing creativity coupled with efficient operations management is at the heart of how we do animation at Snipple. The foundation of the studio is built on three pillars: People, Process & Infrastructure.
People
At Snipple we actually believe that our people are our biggest assets, and we make sure that we hire only the very best in the business. A rigorous recruitment process ensures that only the creme-de-la-creme of the talent is able to make the cut.
Having hired the best of the best, we ensure that they work in an open, non-hierarchical and fun environment where their talents can truly flower. People are given the freedom to express their creativity, to experiment with new ideas, and to explore new initiatives. We also invest in continually upgrading and enhancing the capabilities of our people so that they always remain on top of their game.
Every individual at Snipple Animation has a single-minded focus on quality & excellence. We only make commitments that we can honor, and take pride in getting things done on time and budget. The Snipple team does not believe in client satisfaction - nothing short of client wow will do.
Process
Even the most talented people in the world need a certain amount of discipline in order to get things done. At Snipple we see processes as enablers that enhance the productivity of our creative teams and maximize the operational efficiency of the studio. The Snipple process framework is comprised of three components:
- Base Pipeline
- Capability Baseline
- Body of Knowledge
Infrastructure
Our infrastructure - including the work environment and the IT systems - is designed with the following considerations in mind:
- Scalability - We can rapidly scale the company's execution capability based on changes in business environment and future projections.
- Intelligent Resource Allocation - We can smartly allocate human and financial resources across our portfolio to ensure continuous cross-fertilization of ideas and prevent the formation of unwanted silos.
- Data driven Management - We use data to assess the state of our business in real time and manage delivery schedules, quality and productivity in order to run the studio in an efficient manner.
